Slides | Growth Strategy Toolbox

Summary: This article explores key strategic frameworks such as SWOT Analysis, PESTLE Analysis, Porter's Five Forces, STP Marketing, Marketing Mix (4Ps), and Customer Journey Mapping, providing insights into how businesses can effectively assess internal and external factors, analyze industry competition, target market segments, and enhance customer experiences for strategic decision-making.
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Framework Description
SWOT Analysis SWOT Analysis is a strategic planning tool that helps businesses identify their Strengths, Weaknesses, Opportunities, and Threats. It is used to assess the internal and external factors that may impact a company's performance.
PESTLE Analysis PESTLE Analysis is a framework used to understand the external macro-environmental factors affecting an organization. It stands for Political, Economic, Social, Technological, Legal, and Environmental factors.
Porter's Five Forces Porter's Five Forces is a framework for analyzing the competitive forces in an industry. It includes the threat of new entrants, bargaining power of buyers, bargaining power of suppliers, threat of substitute products, and competitive rivalry.
STP Marketing STP Marketing stands for Segmentation, Targeting, and Positioning. It is a strategic approach to marketing that involves dividing the market into segments, selecting the most attractive segments to target, and developing a unique positioning strategy for the product or service.
Marketing Mix (4Ps) The Marketing Mix, also known as the 4Ps, includes Product, Price, Place, and Promotion. It is a framework that helps marketers make strategic decisions about how to market and sell their products or services effectively.
Customer Journey Mapping Customer Journey Mapping is a framework that visualizes the customer's interactions with a brand across various touchpoints. It helps businesses understand the customer experience and identify opportunities for improvement.





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