How to Increase Impressions on LinkedIn Posts

Best Times: Post around 8–9 AM on Tuesdays and Wednesdays when audience activity peaks.

Frequency: Aim for 3–5 high-quality posts per week, spaced out by at least 12-24 hours to avoid self-competition.

• Images: Earn twice as many comments as text-only posts.
• Native Videos: Get 5x more engagement on average.
• Document Posts (Carousels): Often achieve the broadest reach due to high dwell time.
• Polls: Drive quick interactions and can significantly boost impressions.
• Avoid External Links: Put links in the first comment to avoid the algorithm's penalty.

Be Relevant: Use a mix of broad and niche hashtags related to your topic.

Less is More: Stick to 3-5 relevant hashtags per post to avoid looking spammy. Place them at the end for readability.

• Ask Questions: End posts with a question to invite comments and start conversations.
• Respond Quickly: Reply to comments, especially within the first hour, to boost momentum.
• Engage with Others: Be active in your network. Commenting on others' posts increases your visibility.

Be Relevant: Tag people and companies directly mentioned or involved in your post.

Don't Overdo It: Limit tags to a few relevant mentions. Tagging unrelated accounts is considered spam.

• Complete Profile: Use a professional headshot, banner, and a keyword-rich headline.
• Creator Mode: Turn this on to access analytics and signal you're a content creator. This can increase reach by 15-35%.
• Grow Your Network: Strategically connect with relevant professionals in your industry.

Use LinkedIn's native analytics to identify top-performing posts, understand audience demographics, and see when your followers are most active. Refine your strategy based on this data to replicate success.

Join relevant LinkedIn Groups to participate in discussions, share your content where appropriate, and build relationships. Active participation builds your reputation and expands your reach beyond your direct network.